IP considerations when “Pitching” for investment

Omnio stroller entrepreneurs say IP ‘vital’ to investment success

When Markus and Samantha Warwick came up with the idea for a wearable stroller, they could never have imagined just how successful it would become.

The Ebbw Vale couple conceived the concept for a portable stroller, which could be easily folded up into a rucksack and transported, as they felt there was a gap in the market aimed at supporting parents on the go.

Their innovative thinking revolutionised the sector and proved to be enormously lucrative, with the Omnio stroller winning numerous accolades recognising its inventive features.

However, their success story could have come to a full stop without initial advice on how to protect the stroller’s unique concept and design.

Like many burgeoning businesses planning to develop and market a product, the couple realised that in order to secure investment, they first needed to ensure their product’s unique design features were protected from infringement through intellectual property (IP).


Watch their story here.