EVENT 25 February 2016
Intellectual Property: The Value Within – A Introduction to Exploiting Intellectual Property
Does your business make the best use of its IP and exploit that IP to its maximum advantage?
Discover how to make the most your IP through a workshop led by the Intellectual Property Office.
Listen to how a Birmingham-based fragrance house joined forces with a world famous iconic car company to launch a branded men’s fragrance
Find out what a leading entrepreneur’s pragmatic approach to brand protection has taught him.
Understanding a business’s intellectual property can increase sales, increase profit margins, help secure finance and help with grant applications. Whilst every business owns and uses intellectual property on a daily basis, not every business exploits its intellectual property to its maximum advantage.
Dave Hopkins, from the Intellectual Property Office, will discuss the subject, through drawing on real examples and revealing where free support materials can be accessed, to help delegates to:
- Gain a better understanding of copyright ownership (web sites, training materials, plans etc.).
- Discover how to make the most of your intellectual property
- Find out where to obtain free guidance on your intellectual property issues and advice
Also hear from the inspirational CEO and founder of Gruhme UK Limited, Robert Hallmark, to find out how The Morgan Motor Company (world famous for its handcrafted works of iconic British motor cars) joined forces with his Birmingham-based British fragrance house, to release a Morgan branded men’s fragrance.
There will also be an opportunity to speak to representatives from Harrison Clark Rickerbys Solicitors on a free and confidential basis about any intellectual property queries or business issues that you may have.
Date: 25 February 2016
Location: Harrison Clark Rickerbys Limited, 5 Deansway, Worcester WR1 2JG
18.00-18.30 Registration with an opportunity to network over refreshments
18.30 Welcome and introduction
18.30 – 19.15
Speaker 1: Dave Hopkins from the Intellectual Property Office in Cardiff
Topic: The Value Within – An Introduction to Exploiting Intellectual Property
This seminar will cover the four main areas of intellectual property (trade-marks, patents, designs and copyright) and how to protect Intellectual Property rights. It’s a great opportunity to receive the latest information and advice on IP – direct from the Intellectual Property Office.
19.15 – 19.30
Speaker 2: Robert Hallmark, CEO and Founder of Gruhme UK Limited
Topic: An Entrepreneur’s Practical Approach to Brand Protection
Find out: (i) what steps Robert took to protect his own brand, Gruhme UK Limited; (ii) if this former lawyer took any short cuts and; (iii) whether any of his gambles paid off.
19.30 – 20.00 A short Q&A session, an opportunity to socialise with guests or speak to a lawyer.
This event is being run by the Institute of Directors with the Young Directors’ Forum and it is being kindly sponsored by Harrison Clark Rickerbys Limited.
Those guests who found the evening interesting and beneficial are invited to make a small voluntary donation on the evening. All donations will be given to the local branch of Young Enterprise – a charity dedicated to empowering young people within the business community, teaching good business governance and inspiring the next generation of entrepreneurs.